October 5, 2008


Filed under: General — omsarti @ 9:02 pm

It’s been about a year since my last post; I just pretty much got sick of the blogging affair, and needed to do work on things. Now, however I’m going to be doing this, and documenting ideas I have, and reactions to certain things which are implemented.



November 13, 2007

Shit Talkers in War, Offering Useful Insights Into How They Deal With Problems

Filed under: Business, Funny, General — omsarti @ 5:48 pm

What do Anheuser-Busch, The American Bible Society, Snoop Dogg, and the folks who brought you the Girls Gone Wild soft-porn videos have in common? The same public-relations guy: Ronn D. Torossian.

Even in an industry fueled by hype, Torossian stands out. He claims to have evangelist Pat Robertson and Israel’s Prime Minister on speed dial. He carouses with celebrities. He courts controversy–sliming rivals, scrapping with journalists, lobbing public insults on behalf of clients. And, at 33, he has built his New York-based 5W Public Relations into one of America’s fastest-growing independent agencies. “It’s easy to hire [firms like] Burson-Marsteller or Edelman,” Torossian brags. “It takes guts to hire 5W”–Who, What, Where, When, Why.

Torossian has anointed himself the brash new face of PR. And it’s true that few seem better equipped to navigate a celebrity-obsessed culture. One of his biggest coups was getting a newborn Shiloh Nouvel Jolie-Pitt photographed in a T-shirt sold by a Denver retailer, 5W’s client Belly; the photo then made the cover of People magazine. Torossian–loud, crass, buzz-obsessed–also echoes the raw, unvarnished discourse of the blogosphere, which he claims to understand better than anyone. Brian Connolly, who founded the irreverent PR blog Strumpette, says Torossian represents “what the industry has become.”

Perhaps, but Torossian and his 85-person agency face a conundrum. The tactical provocations may cut through the media noise. They also could sabotage an agency that has worked with the likes of McDonald’s and Coca-Cola but failed to sign many blue-chip companies (though Torossian says there are several he can’t name). Torossian’s rivals quietly suggest he is more fad than change agent and that modern PR is less about generating buzz than backroom strategy. Not that Torossian, a guy who has been known to issue press releases about himself, expresses any self-doubt. “One of the reasons I’ve grown so quickly is that I’m bright,” he says. “Another is that my competitors are not so bright.” (…)

“They are not currently representing us,” says a McDonald’s spokeswoman. Anheuser-Busch declined to comment. One ex- client says: “I saw more press releases on him than any work for my firm.” Torossian seems aware he may have, well, a PR problem.

{ Business Week | Continue reading }

Forgetting Is an Essential Part of Life

Filed under: Funny, General — omsarti @ 5:47 pm

Every one of us would like to have a better memory, but would it really be advantageous to have a memory like an elephant? Does an elephant really have a good memory?

Elephants certainly have large brains, which may increase their memory capacity and aid their complex patterns of communication. It is not easy to measure with precision the memory span of an elephant; many working elephants can learn and remember a large number of commands. They also appear to recognise many humans, as well as individuals of their own species – even when separated from them for decades.

In the wild, herds of elephants tend to follow similar paths over the years, suggesting that memories are passed down through the generations. It is said that elephant herds have specific burial places and that they help their sick and infirm to return there to die. Elephant remains are often found in groups near water sources; however, this may be simply because malnourished elephants seek water in the hope of improving their condition. Elderly elephants gravitate towards the same water sources when their teeth become worn, as water plants are softer to eat, and many die there near the remains of others. So herds may remember the locations of water sources, but not primarily because of any elephant remains that may be there.

Some elephants have better memories than others. In 2001, a research team led by Karen McComb studied 21 elephant families over a seven-year period in Amboseli National Park, Kenya. They found that the matriarchs leading the herds develop strong “social” memories that enable them to distinguish friends from foes by smell and by contact calls; the older the matriarch, the better her skills. The research confirmed that the better a matriarch is at recognising friends, the more time other family members have to feed and breed in safety and the more calves they produce.

So do elephants have better memories than other animals? One animal whose memory might rival that of the elephant is the Clark’s nutcracker bird of the high mountain regions of the American West, which hoards food for the winter. In the autumn, each bird stashes away up to 100,000 pine seeds in thousands of different caches, with only five to 10 seeds in each to minimise squirrel theft. The hiding places are dotted around an area of 20km2. Some six months later, the bird finds all these stockpiles, even if the sites are a metre deep in snow.

I think we can agree that elephants – particularly the matriarchs – do have good memories. Whether they deserve their status as the memory experts of the animal kingdom is doubtful: they have a serious rival in Clark’s nutcracker bird. The word “birdbrain”, implying limited intelligence, may not be such an insult after all.

{ The Independent | Continue reading }

No matter how much you feed a Wolf, an elephant still has bigger balls” — Russian Saying.

Filed under: Funny, General — omsarti @ 5:45 pm

Circus Elephant, 1920s.

Deep Is the Pain, Deeper Is the Joy

Filed under: Emotion, General, Joy, Pain, Sadness — omsarti @ 5:44 pm

artwork { Picasso, La Femme qui pleure, 1937 }Sadness is a mood characterized by feelings of disadvantage and loss. When sad, people often become quiet, less energetic and withdrawn.http:

Spinoza defined sadness as the “transfer of a person from a large perfection to a smaller one.”

[Nietzsche defined happiness as “the feeling that power increases — that resistance is overcome.”]

Sadness may affect a person’s social standing. Studies have found that when people recognize an expressed emotion, they tend to attribute additional characteristics to the person expressing that emotion (Halo effect). A happy person, therefore is perceived warmly whereas a sad person is perceived as weak and lacking ability.

In brand marketing, a halo effect is one where the perceived positive features of a particular item extend to a broader brand. It has been used to describe how the iPod has had positive effects on perceptions of Apple’s other products. The term is also widely used in the automotive industry, where a manufacturer may produce an exceptional halo vehicle in order to promote sales of an entire marque.

elated { Scientists have discovered a new gene that makes mice happy. The research represents the first time that depression has been eliminated genetically in any organism. }

Blog at