November 13, 2007

Deep Is the Pain, Deeper Is the Joy

Filed under: Emotion, General, Joy, Pain, Sadness — omsarti @ 5:44 pm

artwork { Picasso, La Femme qui pleure, 1937 }Sadness is a mood characterized by feelings of disadvantage and loss. When sad, people often become quiet, less energetic and withdrawn.http:

Spinoza defined sadness as the “transfer of a person from a large perfection to a smaller one.”

[Nietzsche defined happiness as “the feeling that power increases — that resistance is overcome.”]

Sadness may affect a person’s social standing. Studies have found that when people recognize an expressed emotion, they tend to attribute additional characteristics to the person expressing that emotion (Halo effect). A happy person, therefore is perceived warmly whereas a sad person is perceived as weak and lacking ability.

In brand marketing, a halo effect is one where the perceived positive features of a particular item extend to a broader brand. It has been used to describe how the iPod has had positive effects on perceptions of Apple’s other products. The term is also widely used in the automotive industry, where a manufacturer may produce an exceptional halo vehicle in order to promote sales of an entire marque.

elated { Scientists have discovered a new gene that makes mice happy. The research represents the first time that depression has been eliminated genetically in any organism. }


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